Midwest Dairy
PROJECT: VIDEO PRODUCTION, Strategy, Social CAMPAIGN, Influencer PARTNERSHIPS
We partnered with Midwest Dairy to plan, manage, execute and launch an influencer campaign to take Gen Z behind the scenes of a small-town Midwestern dairy farm. Our team sourced the influencers and executed the entire campaign from strategy and creative ideation to production and execution. Earning more than half a million organic impressions and marking the start of four long-term influencer relationships, the Dairy Bootcamp was a success.
The Challenge: Shift Gen Z’s perception of dairy by inviting influencers to work on a Midwestern dairy farm.
We partnered with Midwest Dairy to plan, manage, execute and launch an influencer campaign to take Gen Z behind the scenes of a small-town Midwestern dairy farm. Our team sourced the influencers and executed the entire campaign from strategy and creative ideation to production and execution. Earning more than half a million organic impressions and marking the start of four long-term influencer relationships, the Dairy Bootcamp was a success.
